Participation in the Macfrut 2024 (Rimini, Italy)

Our partners from the University of Bologna participated in Macfrut 2024 (Rimini, Italy) from May 8 to 10, 2024, where they presented some practical results from the MED-LINKS project!

Macfrut is a leading trade fair for professionals operating in the national and international fruit and vegetables sector. The great premises of the exhibition, the growing number of Italian and foreign companies participating, the dynamic areas, and a wide range of initiatives aimed at promoting innovation and internationalisation are the features that make it a key event for professionals and buyers.

Professor Luca Camanzi presented findings on “New Mediterranean consumer profiles and business models for value creation in the fruit and vegetable sector”.

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