Morocco
Description
In Morocco’s Draa-Tafilalet region, apple farming plays an essential role in the local economy. However, this area remains geographically isolated, making it difficult for producers to connect with high-value markets and realize the full potential of their harvests. These producers have low levels of technological sophistication and institutional support, making it difficult for them to compete in larger markets.
Challenge
The farmers struggle with a lack of technological tools and limited access to institutional support. Their scattered nature and lack of certification limit their ability to access local markets and urban retailers. This lack of access hinders economic growth and limits the potential for sustainable development in an area highly dependent on agriculture.
Solutions
The pilot action had several positive impacts, notably an increase in the awareness and acceptance of digital solutions and certifications among farmers. This knowledge is expected to gradually improve farmers’ organizational and logistical capacities, allowing them to better coordinate with urban market demands. Additionally, by fostering connections with institutional buyers and exploring potential supply chain partners, the pilot actions created new pathways for the farmers to expand their market reach, which could drive regional economic growth. This progress lays a foundation for more resilient and sustainable agricultural practices, enhancing the region’s overall agricultural potential.