Create new tools for more efficient and sustainable fruit & vegetable
MED-LINKS
Provide small-scale producers with tailored and effective solutions enhancing efficiency, sustainability, and fairness along fruit and vegetables supply chains in Mediterranean countries
Objectives
MED-LINKS supports small-scale producers in the Mediterranean area by developing solutions to improve the efficiency, sustainability, and fairness of Fruit and Vegetable supply chains. The project operates in Egypt, France, Greece, Italy, and Morocco, where it implements pilot actions to help producers meet quality, environmental, and social standards – enhancing their connection with markets and consumers.
The project focuses on five key objectives:
- i. Understanding supply chain dynamics and consumer needs.
- ii. Supporting the adoption of sustainability and quality standards.
- iii. Providing digital tools to support informed decision-making.
- iv. Optimising business practices and relationships for small-scale producers.
- v. Promoting the uptake of project results for local development.
To meet these goals, MED-LINKS combines three sets of tools: sustainability paths, a digital platform with blockchain-based smart contracts, and business innovation strategies. These are tailored to three supply chain types: Short Food Supply Chains, Green Public Procurement, and Export-Oriented Supply Chains.
Discover MED-LINKS approach
MED-LINKS creates advanced tools and methodologies to promote efficient, sustainable production of fresh fruits and vegetables across the Mediterranean. These tools include optimized business models, voluntary sustainability standards, and digital solutions for networking, training, and smart contract registration
Throughout the project, MED-LINKS co-developed a set of tools, training resources, and strategies to improve Mediterranean agri-food systems. Key achievements include:
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Four training modules on markets, standards, business models, and digital innovation.
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15 sustainability certification pathways and 8 optimized business models.
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A digital platform integrating smart contracts, training spaces, and business matchmaking tools.
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Five pilot actions involving over 380 stakeholders, validating project solutions on the ground.
The project’s dissemination reached academic, institutional, and local communities through events, training sessions, social media, and the publication of 8 scientific articles and 2 conference papers.
MED-LINKS concludes with a strong message: integrated innovation – bridging technology, sustainability, and inclusivity – can reshape food supply chains. The participatory approach and adaptability of the tools make them replicable and scalable. The digital platform, together with the tailored business models, offers a valuable foundation for future training, services, and policy support in the Mediterranean and beyond.
JOIN OUR COMMUNITY
Become part of a vibrant community dedicated to sustainable and efficient fruit and vegetable production in the Mediterranean. The MED-LINKS platform connects producers, offering a space for networking, access to training resources, and easy smart contract registration. Collaborate, learn, and grow with like-minded professionals committed to innovation in agriculture.
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Contribution to the achievement of UN Social Development Goals
Funding
